Huh. I didn't really have anything I was expecting, but I'm still rather surprised at what the game looks like. From an asthetic standpoint it's pleasing, and certainly at a glance it looks fun to play. Then again, if they managed to make it look like it wouldn't be fun to play at a glance I'd find that pretty sad.
My personal biggest issue is that it's hard for me to get excited about investing into it given Key's current track record on these things (and the fact that I just started FFRK again, I suppose). Even if I might not play it the entire time, the prospect of them just kinda packing up their bags and killing service isn't appealing in the event I do enjoy it, and I have trouble seeing something based on Rewrite like this being more popular and having more longevity than something based on Angel Beats, just setting gameplay aside. I'm by no means a mobage expert, but I know that the market is saturated with them, and if some series branding alone isn't likely to really put you out there/sustain you, you'd damn well better hope the gameplay is good enough to keep people.
I'll be honest, I'm not psyched about picking this up, but I'll still probably hop along from launch and see how long it holds my attention. I had fun riding the ABOW release hype wave and sharing mechanics and things with other people, and I undoubtably like Rewrite better than Angel Beats, so that's a plus as well... Buuuut if I'm not having fun I'll be quick to drop it this time and just content myself to looking at the nice art online rather than gouging my soul out trying to get my grubbly little paws on whatever whale bait they lay.
i still have nightmares of playing abow on the bus at 7 am and thinking about another key mobage is making me relapse oh god i hope this one isnt so depressing