How popular are Key girls in Japan?

Forum member @rune_devros has conducted a little study in his free time, collecting data on the number of fanart posted on pixiv of each Key girl and using that to measure their popularity. It's thought it was really neat, so I thought I'd share it with you guys here on the blog! I'll let him take it away.


I've been doing surveys for how popular Key character are on Pixiv and I wanted to share the data I've collected with you. Pixiv is a popular art sharing website, and the central hub of sharing fan art in Japan. Since the amount of fan art a character gets can be reasonably correlated with popularity, it allows us to indirectly gauge a character's standing among Japanese fans.

The last data collection was done in June of 2012 and is reported on my Tumblr and for Kantai Collection as well. The following data collection method is used for this set of plots:

  • I did a search using the following URL and counted the number of illustrations: http://www.pixiv.net/search.php?s_mode=s_tag&word={Game Name} {Character Name}
  • The R18 filter is ON. More on that in a moment.
  • All searches are done in the span of an evening, so within a reasonably short time window.

Here are the results. Some of these are surprising, others are reasonable.


Figure 1. Number of illustrations on Pixiv for the various Key games.

We can draw a few conclusions based on what we see in Figure 1. By far, the most popular characters belong to series with recent anime adaptations: Clannad and Little Busters. Kanon is relatively less popular, but Pixiv was launched in 2007, a year after the airing of KyoAni's adaptation of Kanon in 2006, meaning that a good number of Kanon fan art would have been posted on other sites before Pixiv became the central place to post fan art in Japan.

Air has the most skewed popularity among its characters. Mizusu has over 10x the amount of illustrations as Minagi, the next most popular character. She barely edges out Kud from Little Busters as the most popular character overall.

Comparing the growth of these numbers from June to September, I see very little growth in the number of fan art being uploaded across the board. This is compared to Kancolle, where we can track month to month rapid growth in the number of fan art entries uploaded to Pixiv. We had the fortune of having two new Kancolle characters introduced in January this year, so we could track their growth over time. We don't have any data regarding how the growth of Key characters illustrations from the date of announcement would go, but it would be interesting to see if similar trends can be seen over time for them.


Figure 2. Growth of illustrations as a function of time for two Kancolle characters.

Finally, I was curious what would be the increase in the number of pictures if we switched off the R18 filter (Figure 3). We see at most an 11% increase in the number of pictures, with characters like Akane and Nayuki having the biggest increases.


Figure 3. The percent increase in illustration count for every character if the R18 filter is switched off.

Overall, it looks like this method can be used to measure the popularity of a character, and we've discovered a number of neat trends that can be gleaned from this data. Feel free to post your own thoughts on what these charts may tell you.


This is a companion discussion topic for the original entry at http://kazamatsuri.org/how-popular-are-key-girls-in-japan/

I hadn’t seen data like this with the R18 filter switched off before, it’s really cool to see what characters are the most popular!
I wish Kud wasn’t so popular, I think literally any other character from LB in a spin-off would be far better.

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Eh,fanarts =/= popularity

It’s a pretty accurate judge though I’d imagine though, surely.

A correlation exists~

Eh well,let’s compare some of it to Key official poll result back in 2009
Character ranking :

  1. Sakagami Tomoyo - 4160
  2. Furukawa Nagisa - 3822
  3. Tokido Saya - 3315
  4. Kamio Misuzu - 2938
  5. Fujibayashi Kyou - 2782
  6. Noumi Kudryavka - 2652
  7. Natsume Kyousuke - 2392
  8. Ibuki Fuuko - 1833
  9. Natsume Rin - 1703
  10. Futaki Kanata - 1534

Game ranking :

  1. Clannad - 17147
  2. Little Busters! Ecstasy - 11739
  3. Air - 4797
  4. Little Busters! - 4069
  5. Kanon - 2743
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I would’ve thought that Kud would be the most popular character from LB, I thought that was the main reason why they made Kud Wafter.

She was most popular until the real best girl came.
Either way,Kud is still the most popular among the original heroines and she would have been in the top 3 if she didn’t have to share the spotlight with the other 2 EX girls.

where are you getting these numbers? Did they do an all character encompassing vote at some point or are these combined from separate character polls for each game?

The results were included in Key 10th memorial official book.Beside characters and games ranking there were also sayings ranking.

Woooh! Go Mai! Boo Misuzu and Kano!
Fig 3 gave me slightly more hope for humanity. Not much though. That’s the R18 stuff.

Not surprising for most of the results. I guess R18 results with the most sexualized characters, as expected :stuck_out_tongue:

That aside, interesting info you have there :smiley: While I guess fanart isn’t the most accurate measure, it still gives off quite a bit of info.

Oh, wow, I should know that since I own it :stuck_out_tongue:

Wow this is way cool I always would pull numbers up like this on pixiv too to see what going on. I would of probably done it slightly differently though.

One factor you need to consider is the popularity of pixiv itself. Angel beats (although not included). Hit way harder than clannad because Pixiv was just starting to get popular around the time of angel beats and that was angel beats peak days. As for little buster it just didn’t hit as hard when the anime came out. It might of just been because there was already a lot of art for it before the anime.

Also I think misuzu is probably a bit higher because her birthday is celebrated every year on pixiv, misuzu’s birthday happens, people draw pictures on just that one day, However the actual popularity of the said pictures stales really quick because it is only one day so within 3 days the “hits” spike is gone. You can look up hit numbers on pixiv if you hit the little P next to the tag scroll down you’ll see a graph and the overall hit number are on the top right of the graph (The graph is just for the last couple months, but the number is overall (pretty sure lol)). I was looking at some of them and its way different. Even that isn’t 100% good because of how you mention when pixiv started and peak popularity days of the said anime/vn.

Misuzu and nagisa are about tied hit wise. Kud is quite a bit higher, those are the only one I really looked at.

It’s really hard to measure popularity of something. for example if vns are overall doing really well, it will increase any sort of numbers even sales figures. But like I said it still gives you a good general idea about how well something is doing.

Sorry for the big post, I just really like the idea someone is using pixiv numbers to get and idea of popularity, because I do that as well, I don’t have a cool graph like you do though, but I like to look at the trends and how things decay, and blow up. you could include overall pixiv hits next time or have some score system? who knows, I am no expert but I would totally help you pull the hits numbers if you want them.

Is that from the fanbook that was included with the Key 10th Box? :3 #NICE

I wasn’t aware this was specifically a thing. Why? How did it start?

Also I was gonna say you should include the male characters, but I just know there’s gonna be like zero results ^^;

…unless you include trap Riki…

Riki best KEY girl. Just saying. :3

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Not sure, It seems to of been going on for quite some time, ZEN drew a picture of misuzu in 2008 on misuzu’s birthday, not sure if he started it or if it’s been going on even before pixiv. Hell maybe people have been celebrating like that ever since the game came out idk. I only picked up on it two or three years ago. It seems like most people who draw key stuff seem to have been doing it for awhile.

I’m more disturbed by the thought of Yumemi having more porn than the girls from LB.

There was a copypasta in 4chan regarding a Rule 34 of Yumemi D: